About me

Hi, I'm Leonoor, born and raised in Brussels.

 

During my studies, I gravitated toward compact, flexible, and innovative living solutions, often working with natural and sustainable materials.

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During my exchange year in Madrid, I discovered the truth of the meat and dairy industry and decided to align my values with my actions by going completely vegan.

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My energy skyrocketed, I lost weight, and my purpose became very clear: showing more people the atrocities to which we contribute every single day, often three times a day, and that there's a better way. One that doesn't involve incarcerating, violating and brutally killing innocent living beings. I became an activist for the animals and participated in countless manifestations, outreach programs and even spoke in classrooms debunking the myths around animal products and promoting a plant-based diet.

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I quickly realised more needed to be done and launched my own initiative: Veganizer BXL. Our aim was to teach restaurants how to add delicious vegan meals to their menu. In return, we brought them a stream of new customers looking for healthy, compassionate food.

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In 2018, I launched Brussels' first Vegan Street Festival. What started on a whim, turned into a 10,000 visitor event with over 40 cruelty-free vendors and animal rights organisation. The festival became a warm and joyful tradition for 8 years. Until I realised I no longer could carry this all on my own and needed to activate other brave entrepreneurs to launch businesses, initiatives, community projects and non-profits like mine.

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That's when the Changemaker Collective was born, a community for compassionate, purpose-driven entrepreneurs looking to launch a business that makes a positive impact in the world. I now coach and develop strong brand concepts for builders, guides, system changers and connectors looking to contribute in their own specific way.

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I don't believe we're all made to create change in the same way. I believe we are all uniquely designed to contribute and the more we lean into that, the more happy and impactful we can be.