Updated: Feb 20
Hey, it’s Leo.
I am the founder of Vegan Brussels and organiser of the LIFE Festival in Brussels.
Now I am coaching other passionate entrepreneurs to start and grow their business.
What if I told you there was a fun & impactful way to inspire others to live more consciously & it didn't involve protesting & shouting at people?
This strategy focusses on motivating people to make more positive choices, choices that benefit the planet, humanity, nature, animals. It is sustainable & profitable. You talk about it vividly with your family & friends. They support what you're doing (even if they think you're a little crazy). The press is interested in your project. You are able to impact others & dedicate your time & resources to a worthy goal.
I am talking about starting a sustainable business.
I strongly believe good businesses have the potential to change the world for the better.
Because they make it easier for people to live sustainably. They make it more enjoyable. And they make it more attractive.
One of my favourite examples to prove this point is The Dutch Weedburger. Co-founder Mark Kulsdom was a vivid animal rights activist in the early 2000's when he released 1000's of minks from a factory in Denmark. While that may sound like a heroic action, Mark ended up in jail for 6 months. Realising his anger & hate wasn't doing him or the world any good, he set out on a different mission: showing people that eating plant-based was healthy & tasty! The Dutch Weedburger is now a thriving business selling burgers at dozen of restaurants, supermarkets, and festivals (including mine!)
“You never change things by fighting the existing reality. To change something,
build a new model that makes the existing model obsolete.” ― Buckminster Fuller
It is easy to destroy what others are doing & it might feel like progress. But unless we starting building the new, the improved & the better version, the old will not cease to exist. Instead, you create enemies, aggression, and reasons for people to dislike you...
So, what product or service do you think could make the world a better place?
What skills do you have or could you learn that would help build a brighter future?
I would love to hear.
You are amazing. I believe in you.